Google and OTA’s- What happens next? As Google continues to adjust its focus towards the travel industry, it becomes a larger threat to the revenue of the Online Travel Agencies such as Booking.com, Expedia and Agoda. Recent updates display how the metasearch giant has the ability to easily take business away from the OTA’s, and… Continue reading Should OTA’s be concerned about Google?
Tag: hotel marketing
Travelers’ Online Search and Booking Behaviour
TrustYou, the world’s largest feedback platform, has recently published findings of a booking behaviour research project to compare the use of keywords used by travelers when searching to book their journey. The sample study consisted of 920 participants all over the age of 18, who have traveled and booked accommodation previously for business, leisure or… Continue reading Travelers’ Online Search and Booking Behaviour
Travelers’ Online Search and Booking Behaviour
TrustYou, the world’s largest feedback platform, has recently published findings of a booking behaviour research project to compare the use of keywords used by travelers when searching to book their journey. The sample study consisted of 920 participants all over the age of 18, who have traveled and booked accommodation previously for business, leisure or… Continue reading Travelers’ Online Search and Booking Behaviour
Smartphones take the lead in last minute hotel bookings
Mobile Responsive Webpages hold the key for Last Minute Hotel Bookings According to Criteo’s new study “travel Flash Report”, 60% of hotel bookings which are made from an OTA (online travel agency) website with less than 24 hours until check-in are booked on a smartphone. The study notes that 7% are made through a tablet… Continue reading Smartphones take the lead in last minute hotel bookings
Smartphones take the lead in last minute hotel bookings
Mobile Responsive Webpages hold the key for Last Minute Hotel Bookings According to Criteo’s new study “travel Flash Report”, 60% of hotel bookings which are made from an OTA (online travel agency) website with less than 24 hours until check-in are booked on a smartphone. The study notes that 7% are made through a tablet… Continue reading Smartphones take the lead in last minute hotel bookings